Shin Se-kyung’s Summer Minimalist Look: The Essence of Elegance

Actress Shin Se-kyung unveiled the 2026 Spring/Summer (26SS) campaign pictorial she shot with SIE, the womenswear brand of Seasonless (CEO Kim Tae-hee), on the 17th.

Following the coat collection released last October, this second collaboration brings together Shin’s signature poised, delicate aura with SIE’s restrained mood to capture an even richer sensibility.

In the newly released images, Shin Se-kyung showcases SIE’s 26SS sensibility against a minimalist setting and natural light, presenting clean-lined silhouettes and still, composed poses. From crisp white-toned styling to a range of elegant looks centered on blouses and dresses, she carries the collection with ease while underscoring the refined quality of the fabrics and fit.

An SIE representative said, “Following last winter’s campaign, our second collaboration with Shin Se-kyung allowed us to convey the mood the brand pursues even more clearly,” adding, “Through this season, we plan to broaden customer touchpoints and further strengthen the brand experience.” SIE will also roll out a range of online and offline content and promotions in stages.

The items Shin Se-kyung wears in the pictorial will be available via the official online store and select offline retailers.